Taylor’s Teas is a brand that makes bottled iced tea lemonade. The brand was designed to fill a gap in the market for a lightly sweetened iced tea, to complete with others that are either very sweet or completely unsweetened. Freshly brewed green tea is chilled, then mixed with just the right amount of tart, freshly-squeezed lemonade for the perfect sip. The brand values using simple, fresh ingredients to produce bright flavors, and the identity was designed around those principles. The color palette is earthy and bright with a mix of yellows, greens and browns, and the illustrations of ingredients are simple, natural shapes.