Sparkle is a sparkling water brand designed to stand out on shelves, distancing themselves from competitors with modern and whimsical packaging to appeal to a younger market. As more beverage brands come into the market and gain popularity from their ascetically pleasing cans being posted online (i.e Poppi and Olipop), there was a noticeable gap for a sparkling water brand that aimed for the same goal. The brand’s focus is on bold and unique flavors, and the brand identity and packaging were designed to match what’s inside the can.